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P&G’s Director of Sports Marketing Resigns

Jason Dial will try to sign on with a sports property or agency.

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By: Jamie Matusow

Editor-in-Chief

Jason Dial, director of global sports marketing for Procter & Gamble Co.,is leaving the company after 18 years, in an effort to get a job with a sports property or agency, according to Sports Business Journal.

He joined P&G in 1991, after earning an MBA from the Wharton School at the University of Pennsylvania. Mr. Dial’s resignation is effective at the end of August. A successor has not yet been named, said P&G spokesman Glenn Williams.

“We are making a number of, call them organizational changes, in sports marketing, trying to integrate it better with other marketing programs,” he explained. When that strategy is complete, a successor will be named.

P&G’s acquisition of Gillette in 2005 opened the doors to more sports marketing for the consumer goods company. P&G, earlier this month, signed a multi-year sponsorship deal with the National Football League that also includes some of its non-Gillette products, like Old Spice deodorant and Head & Shoulders dandruff shampoo.

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